Paris Saint-Germain has added Bitcoin to its financial reserves, making it the first top ball club to do so. According to reports at Bitcoin 2025 Conference In Las Vegas converted the Paris side part of its cash holdings to BTC last year and still holds it in the balance sheet. The move marks a transition from issuing the one -time fan token or NFT to actually own crypto as an asset.
PSG joins the company’s bitcoin holder
Based on reports, PSG Lab’s leading Pär Helgosson told the quantity of conference: “We put Bitcoin in our books and we still have it.” He announced at the Las Vegas event.
The club’s move follows companies such as strategy, Gamestop, US President Donald Trump Media and twenty -five capital, all of which add large quantities of BTC to their taxes to protect against inflation.
🇫🇷 One of the largest football team Paris Saint-Germain just announced that they bought #Bitcoin
Wild times !!! pic.twitter.com/s21kbojrbz
– vivek⚡ze (@vivek4real_) May 29, 2025
Fanbase and economic identity
Paris Saint-Germain Has over 550 million fans around the world. About 80% of these supporters are below 34. For that group, bitcoin may feel like part of daily life.
PSG sees its crypto that stays as a way to stay in line with its younger supporters. The club now calls itself a lifestyle brand as much as a football team.
Image: HD Wallpapers
Only in: European football giant Paris Saint Germain announces that they adopted a #Bitcoin Treasury Reserve 🇫🇷 pic.twitter.com/NGEQ7BUYBJ
– Bitcoin Magazine (@bitcoinmagazine) May 29, 2025
PSG LABS AND STARTUP MentORSHIP
PSG Labs, launched in 2023, is the special device that tests ideas in blockchain, virtual reality and tokenized fan experiences. Now it will support crypto-new companies, help the founders start products, list tokens and raise money.
Helgosson said that the club aims to “launch with you, list with you, raise with you”, with the help of its half billions of strong fan networks and its ties to major sponsors and star players.
Accounting and regulatory challenges
Keeping Bitcoin in the balance sheet raises questions. According to the IFRS rules, it is often classified as intangible and transported at cost, so profits may not appear immediately. Fluctuations of 10% in one day are common for the best digital currency.
PSG will have to handle these swings and explain them to regulatory authorities, especially according to football rules for economic-Fair. Different countries can treat these BTC holdings in different ways – from tax relief to extra review.
PSG’s decision shows a new path for sports clubs. By moving beyond simple fan symbols, the club treats crypto as part of its core finances. There are risks, but also a chance for deeper ties to technical knowledgeable fans.
If PSG can keep their bitcoin – and fans – happy, other clubs can follow.
Image from Unsplash, charts from TradingView
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