TLDR
- Google searches for “how to buy crypto” have reached their highest level in 5 years and reached a maximum value of 100 on Google Trends
- President-elect Trump and Melania Trump launched memecoins (TRUMP and MELANIA) that quickly reached billions in market capitalization
- Rumors suggest that Trump plans to establish a US strategic bitcoin reserve and declare cryptocurrency a national political priority
- XRP-related searches have surpassed Bitcoin searches for the first time
- Former Coinbase CTO Balaji Srinivasan suggests that Trump’s actions could lead to widespread token issuance by startups
The cryptocurrency world has seen an unprecedented surge in public interest, as Google searches for “how to buy crypto” reached their highest level in five years. This spike in curiosity coincides with President-elect Donald Trump’s recent launch of cryptocurrency tokens, marking a new chapter in the digital asset space.
According to Google Trends data, the search query “how to buy crypto” has reached a maximum value of 100, indicating the highest search volume recorded in the last five years. This measure represents the highest popularity of the term, indicating a strong increase in retail interest in cryptocurrency investments.
The increased search interest follows the weekend launch of two memecoins by the Trump family. Both TRUMP and MELANIA tokens quickly accumulated billions in market capitalization shortly after their debut, demonstrating the immediate impact of the former president’s entry into the cryptocurrency space.
Industry observers have noted that Trump’s involvement has changed public perception of digital assets. The concept, known as the Overton Window, suggests that previously unconventional ideas can quickly become mainstream when they are supported by influential people.
Balaji Srinivasanwho previously served as Chief Technology Officer at Coinbase, shared his thoughts on Platform X. He suggested that this development could lead to more startups issuing tokens as cryptoequity, noting that moving equity to blockchains represents technological progress rather than a controversial practice.
The search trends have revealed another notable shift in public interest. For the first time, searches related to Ripple’s XRP have overtaken those of Bitcoin, indicating a broadening of retail interest beyond the dominant cryptocurrency.
Reports have emerged of potential policy changes under the incoming Trump administration. Sources suggest plans to establish a US strategic bitcoin reserve, similar to the existing oil reserve system. Additionally, there are rumors of the creation of a US crypto reserve specifically involving Ripple’s XRP.
The cryptocurrency community is awaiting Trump’s inaugural address, which may address these potential policy initiatives. Speculation includes the possibility of declaring cryptocurrency a national political priority, although these plans remain unconfirmed until they are officially announced.
Trevor.btc, a cryptocurrency analyst, suggested on social media platform X that Trump’s memecoin launch could pave the way for less regulation in the US cryptocurrency market. This perspective is consistent with broader discussions about potential regulatory changes in the digital asset space.
The $TRUMP memecoin ripped off the band-aid and moved the Overton window for US crypto deregulation
Now is the time to look towards areas of crypto that are hampered by regulation and “shoot first, ask questions later”
We should immediately make art fractionation a…
— trevor.btc (@TO) 19 January 2025
Google Trends data provides insight into public interest but does not necessarily predict market activity. The tool measures relative search interest on a scale from 0 to 100, where 100 represents the highest search volume within a specified time frame.
The surge in search interest spans the globe, indicating global curiosity about cryptocurrency investment opportunities. This wide geographic spread suggests that the effects of recent developments extend beyond the borders of the United States.
Market observers note that although search interest has peaked, this does not automatically lead to increased buying pressure. Many individuals looking for information on buying cryptocurrencies may not follow through with actual investments.
