According to reports, a prolonged Japanese kimono and textile creator will formally rename themselves “Bitcoin Japan” At a shareholder meeting set until November 11 when it starts to keep Bitcoin in the balance sheet.
The company also plans to adopt “Bitcoin Japan Corporation” as its English name and said it will focus on Crypticassel operations. Some of these features were announced in a corporate release this week.
Company’s Rebrands to signal new focus
Bakkt’s June agreement to buy a controlling share in the business helped to trigger the shift. Reports have revealed that Phillip Lord, chairman of Bakkt International, will take the CEO job in the recently named company, and Akshay Naheta, head of Bakkt Holdings, will become chairman of the board.
The company abandoned The new leadership will better adapt board members and shareholders and said that it aims to medium long -term improvement in the value of the company.
Bakkt Holdings has completed the acquisition of the domain https://t.co/avelw1uzxStrengthen our presence in Japan with a main URL.
👉 Read the full press release: https://t.co/xxhu3hm1rf pic.twitter.com/jon5t2iynw
– Bakkt (@bakkkt) September 22, 2025
The change comes after fighting results
Marusho Hotta is no start. Founded in 1861 and opened one of Japan’s first Kimono Grossist stores in 1894 and was listed on the Tokyo exchange in 1974.
Nevertheless, the company has struggled in recent years. Based on reports, Marusho Hotta logged a net profit of minus 407 million yen ($ 2,724,400) for its last financial period.
Other textile players have also reported losses: Kitabo registered a net loss of $ 785,000 for FY2024, although it plans to buy about $ 5.4 million in bitcoin when it moves to crypto and real assets.
BTCUSD trading at $113,998 on the 24-hour chart: TradingView
Textile companies switch to bitcoin
A number of Japanese companies in the fashion and textile sectors have announced plans to buy Bitcoin or offer crypto-related services.
Reports Note that the meta -plane has collected enough bitcoin to rank among the global top five companies’ bitcoin state cash registers.
The loyalty company Remixpoint, game maker Gumi and retailer Anap are other latest examples that have said they will add bitcoin to their company strategies.
A company invents its identity
This is more than a change of name. For an organization founded in 1861 to become Bitcoin Japan, a striking company signals.
Whether the plan restores profitability or simply changes the company’s public image remains to be seen. The market will see how the shareholders react on November 11 and whether other traditional companies follow with larger Bitcoin state funds.
Image from KKDay, chart from TradingView
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