McDonald’s has officially brought back the McRib to American stores, and it has unexpectedly sparked a discussion again in crypto circles about Bitcoin’s next possible move.
The sandwich, which returned on November 11, has been curiously linked by some traders to previous Bitcoin rallies.
Bitcoin traded around $104,400 after reaching $106,000 earlier in the day, still struggling to break above $110,000.
McRib Returns And Bitcoin Buzz
The buzz started after the popular Bitcoin Archive account posted on X saying that every McRib comeback has coincided with major Bitcoin price increases.
The post listed past yields and price movements side-by-side, fueling debate on social media. “McDonald’s McRib Signals HUGE Bitcoin Rally. Each comeback has led to explosive BTC price action,” the account wrote.
McDonald’s McRib Signals HUGE Bitcoin Rally 🍔 🧧
Each comeback has led to explosive BTC price action:
• 2017: Nov → BTC +1,000%
• 2020: Dec → BTC +200%
• 2021: Nov → BTC to $69K ATH
• 2024: Dec → BTC new ATH $126KThe McRib returns today.
Bitcoin to the Moon? 😅 pic.twitter.com/xU8hD89Axk— Bitcoin Archive (@BitcoinArchive) November 11, 2025
The historical pattern looks like this: The McRib reappeared on November 2, 2017, when BTC traded at $6,745. In December of that year, it reached $19,666.
Year 2020, when McRib came back on December 2, BTC was $18,773 and later climbed to $64,895 in April 2022, a gain of 245%.
In 2021, the sandwich returned with Bitcoin at $61,000; nine days later it topped $69,000, a 13% increase and a new record.
The legendary McRib returns on 11/11 at most McDonald’s in the US.
It’s our most mentioned limited-time product online, higher than other evergreens, especially on X.
Funnily enough, and completely independent of McDonald’s involvement, the McRib has recently found new… pic.twitter.com/R5LiuKTZiD
— Guillaume Huin (@HuinGuillaume) November 10, 2025
Analyst Weighs In on the ‘McRib Effect’
Zack Voell, a cryptoanalyst known for linking cultural moments to market shifts, resurrected the trend in a tweet last year. He wrote:
“Here’s a look back at how Bitcoin has reacted to the news that the McDonald’s McRib is back on the menu. They just announced it again last week. And you’re bearish?”
Voell even shared a chart charting the digital currency’s price against the McRib’s announcement date, which garnered a lot of attention among traders.
BTCUSD trading at $104,747 on the 24-hour chart: TradingView
Other analysts have mixed opinions. Some market watchers say the pattern reflects how social mood and investor psychology often shape crypto moves more than logic or data.
They point out that people tend to find patterns that fit their beliefs, even when the evidence is thin. Others describe McRib-Bitcoin link as a meme that got too much credit, noting that in some years BTC moved in the opposite direction despite the return of the sandwich.
About correlation & causation
According to these skeptical voices, McRib’s timing may simply be consistent with typical end-of-year optimism in the markets. Coincidence, they argue, should not be confused with a reliable pattern.
Analysts have also pointed out that traders often choose the examples that support history while ignoring years when crypto moved differently.
Yet the conversation highlights how crypto culture love turning memes into signals. Some traders are treating the return of the McRib as a symbolic marker of good times ahead, a light-hearted reminder that markets are driven not only by numbers but also by mood and imagination.
Featured image from McDonald’s/Image edited with Gemini, chart from TradingView
Editorial process for bitcoinist is focused on delivering thoroughly researched, accurate and unbiased content. We maintain strict sourcing standards and every page is carefully reviewed by our team of top technology experts and experienced editors. This process ensures the integrity, relevance and value of our content to our readers.
