Michael Saylor, the CEO behind the massive strategy Bitcoin Reserves, shared a short but powerful message on X: “Don’t stop believing.” The post contained a dark bitcoin diagram entitled “Bitcoin Price with purchases” and drew millions of views within a few hours.
The phrase – a clear nod to the iconic 1980s rock song “Don’t stop believing” on the journey – Wear a familiar message about endurance, one that reasoned deeply with Bitcoin supporters that weathered market fluctuations.
Bitcoin -holder receives a short message
According to public records, Strategy (Former Micro Strategy) has approximately 640,031 BTC, with an average cost base close to $ 73,981 per coin. That layer is now worth tens of billions on paper, depending on the market price at any time.
Reports have revealed that the company logged almost $ 4 billion in estimation of fair values of its Bitcoin holdings in the last quarter.
Don’t stop ₿elievin ‘ pic.twitter.com/lumroqlSCL
– Michael Saylor (@Saylor) October 12, 2025
Sayor’s note was short, but the figures behind it are large. Strategy’s BTC position and the winnings that are tied to it make any public comment from Saylor not only read as comments but as a signal that a large business owner remains committed.
Market reaction and emotion
The markets reacted in small but visible ways after the mail. The strategy’s shares moved higher in the premium trade at about the same time as other headings noted increasing pressure on crypto markets and heavy liquidations.
https://www.youtube.com/watch?v=1K8CRACGPGS
Some stores reported it $ 19 billion disappeared In the latest crypto likes during a sharp sale, a background that probably made Sayor’s message feel like a moral reinforcement for some traders.
Some analysts and commentators took the tweet as a reminder that the strategy still sees Bitcoin as a core to its balance sheet. Others read it as usual encouragement to holders: remain steady under volatility.
Based on reports, the company does not add its holdings in the previous week, even when Bitcoin’s award is collected, a fact that some investors thought remarkable.
What the message can signal
Short messages from high -profile holders sometimes precede action, and at other times they are purely rhetorical. Reports have noted both possibilities after this post.
Some crypto stores suggested that the tweet could suggest in future accumulation; Others framed it as a moral nudge in the middle of a fleeting session. Public companies’ information remains the reliable item for new purchases.
What investors should think about
The post is a public expression of trust, not a directive to buy. According to applications and press coverage, the strategy’s bitcoin holding and the latest profit for fair value Sayor’s voice make influential, but actual investment decisions should be based on documented business, results and one’s own research.
Image from Pexels, Chart from TradingView
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