TLDR
- By 2030, about 25% of S&P 500 companies are predicted to keep Bitcoin on their balance sheets as a long-term asset
- Micro Strategy Pioneers Bitcoin Treasury Strategy 2020, with its warehouse that grew over 2,000% since then
- Gamestop recently announced a convertible $ 1.3 billion to implement a Bitcoin Treasury strategy
- Currently 90 public companies have bitcoin as a Treasury, but only Tesla and Block are the S&P 500 companies
- Treasury managers may feel compelled to try bitcoin strategies to avoid missing potential winnings
Bitcoin on corporate balance sheets receives attention as more public companies adopt this strategy. According to data from bitcointreasuries.net, 90 listed companies now have bitcoin as a political skelter.
This trend began when Micro Strategy first announced Bitcoin as its “Primary Treasury Reserve” on August 20, 2020. Since then, Micro Strategy’s warehouse has increased by more than 2,000%, which exceeded both Bitcoin (781%) and S & P 500 (64.8%) during the same period.
Gamestop recently joined this movement. They announced a convertible listing of $ 1.3 billion on March 26, 2025 with plans to use the funds to buy Bitcoin.
Their CEO stated: “We believe that Gamestop has an incredible opportunity to change its financial future by becoming the foremost bitcoin Treasury Company in the gaming sector.” However, Gamestop’s share has fallen more than 20% since this announcement.
The main reasons why companies quote to keep bitcoin include hedging against inflation of fiat currencies (especially the US dollar) and the government debt for risk management. Bitcoin offers some benefits compared to traditional assets such as gold.
Although gold must be stored physically and not easily moved, Bitcoin is a digital commodity. It is recognized during Gaap as a concrete asset with a fungus and liquid profile.
Micro Strategy had further reasons for its Bitcoin strategy. They gave institutional investors exposure to Bitcoin when many asset managers could not directly own it.
They also positioned for potential price estimate, with CEO Michael Saylor known for his haisse about Bitcoin’s future value. The company was favored by labeling itself as a Bitcoin innovator.
Corporate Bitcoin: Risk against Reward
Currently, Tesla and Block are the only S&P 500-listed companies holding Bitcoin. To predict 25% adoption of S&P 500 companies to come true, at least 123 more S&P 500 companies would have to invest in Bitcoin by 2030.
Some technical investors and managers have very optimistic pricing goals for bitcoin. Ark Invest Ceo Cathie Wood, Galaxy Digital Ceo Mike Novogratz, Coinbase Ceo Brian Armstrong and Block Ceo Jack Dorsey predict Bitcoin can reach between $ 500,000 and $ 1,000,000 by 2030.
Elliot Chun, a partner at technology -focused financial counseling company Architect Partners, Think that financial managers will feel pressured to try Bitcoin strategies. In his blog post on March 28, he wrote: “If you tried it and it worked you are a genius.”
“If you tried it and it didn’t work, you at least tried. But if you didn’t try not to have a good reason, your job may be in danger,” Chun added.
Chun, however, makes a distinction between companies that use Bitcoin for genuine government debt gears compared to those that swing their entire business model around Bitcoin. He warns that companies that implement this strategy in the hope of replicating the performance of the micro strategy “is positioning for disappointment.”
Micro Strategy Success came partly from being first. They offered bitcoin exposure to institutional investors at a time when direct ownership was not possible for many asset managers.
That advantage decreased after January 10, 2024, when Securities and Exchange Commission approved several Tot Bitcoin exchange traded funds. These ETFs now provide an alternative way for investors to get Bitcoin exposure.
Despite growing assumption, it is still an “unproven strategy” for companies “for companies that hope to be able to secure inflation or diversify their tax chambers that use Bitcoin as a government debt. The volatility of Bitcoin provides both opportunities and risks.
Education about this strategy is expanding. Last month, Bitcoin Investor Week in NYC spent a whole day training listed companies to this tactic. Last year, Micro Strategy hosted a full conference in Las Vegas with a focus on Bitcoin Treasury Strategies.
Earlier this month, Crypto Asset Manager launched Bitwise Bitcoin Standard Corporations ETF. This fund aims to track companies that have at least 1,000 bitcoin in their corporate funds.
As more companies investigate this alternative, in the next few years, Bitcoin will become a standard component in the company’s finance minister strategies or remain limited to a small group of technology companies.
