- This development shows Kucoin’s unmatched commitment to security, openness and users’ empowerment facing a constantly developing digital landscape.
- Kucoin has established a strong ecosystem over the years and has emphasized innovation and compliance to provide more than 40 million users in more than 200 nations and regions with smooth, safe experiences.
Today, Kucoin, a leading Global Cryptocurrency platform, made his updated brand identity, which is based on the motto “Trust First. Trade Next. Confidence is the only currency we deal with.” This development shows Kucoin’s unmatched commitment to security, openness and users’ empowerment facing a constantly developing digital landscape.
The updated brand, which marks the beginning of its ninth year with golf legend and global brand ambassador Adam Scott, honors Kucoin’s development from the beginning of 2017 as “Crypto Exchange for all” to its current position as “the crypt -partner you can trust.” Kucoin has established a strong ecosystem over the years and has emphasized innovation and compliance to provide more than 40 million users in more than 200 nations and regions with smooth, safe experiences.
“Confidence is not just a value of Kucoin – that’s the basis of our mission,” said BC Wong, CEO of Kucoin. “From our early days as People’s Exchange to a reliable cryptopartner today, we have kept believing in our promise of reliability. This new identity reflects our commitment to strengthen users with confidence to navigate crypto and the future for financing, as we continue to promote compliance, innovation and global access.” “
To suggest safety, progress and technical accuracy, the redesigned visual identity includes an elegant, modernized logo built on an exact grid system with modular pieces that combine straight lines and circular arches. It is supported by a lively green color scheme that acts as the foundation and represents technological development, reliability and an unwavering commitment to the user’s safety. With this tactical update, Kucoin’s image is in line with its basic values, and establishes it as a reliable resource for market turbulence and improves the accessibility of a worldwide audience.
With the motto “Swing in Trust”, Kucoin is the first collaboration with golf legend Adam Scott as a global brand ambassador in the middle of the launch. Scott is a wonderful example of honesty, accuracy and strength – qualities similar to Kucoin’s strategy for Cryptocurrency. Like how Scott’s self -controlled discipline and stable performance under hardness have characterized its 97 large titles in a row, maintains Kucoin strictly compliance, flexible operations and creative ways to overcome obstacles in the sector.
A New brand film It shows poetic trust as the basis for stability and progress goes hand in hand with the brand identity update. A father leads his child through the unpredicted waves in the sea while he teaches him time, balance and bravery for fluctuating tides, all set in the light of a quiet morning surfing session.
In the same way that Kucoin builds user confidence through safe and creative trading solutions, the campaign highlights the value of society and customs that improve our lives through this variable story. The story contains the Kucoin app as a representation of financial stability when the father and son negotiate the waves and highlights the company’s commitment to give their consumers the tools they need to make wise choices. This father-son relationship echoes Kucoin’s reputation as a reliable partner in the Cryptocurrency space and reflects the way for both economic and personal development.
