- The conversation, which was facilitated by Alicia Kao, focused on the basic principles of trust, accuracy and endurance.
- Scott’s appointment as Ambassador of Kucoin is consistent with the company’s goal to change how people see the Cryptocurrency market and the exchange in general.
On Token2049 in Singapore, KukoinA leading worldwide Cryptocurrency platform based on Trust had an interesting discussion with the fire with CEO BC Wong and recently hired the global brand ambassador Adam Scott. The conversation, which was facilitated by Alicia Kao, focused on the basic principles of confidence, accuracy and endurance that drive success in both the crypto sector and professional golf, and highlight the surprising parallels between the two domains. Its new brand slogan, “Trust First”, was emphasized during the ceremony. Next trade. Confidence is the currency we trade in. “
Throughout his career at the sports level, Scott has placed a strong emphasis on three essential characteristics: trust, accuracy and resilience.
“Golf is both a physical and a mental challenge, especially in high pressure moments. Trust your preparation allows a golfer to perform with complete confidence.”
He also emphasized the value of resilience.
“Needs are part of the game, especially with so many variables beyond your control. The ability to adapt to every challenge is crucial, both on and off the course.”
BC Wong continued to emphasize the benefits of developing these abilities in relation to Cryptocurrencies, coming to the conclusion that “Trust draws users in, precision keeps the business smooth, and resilience ensures life span, all of which help build a loyal society in the competitive scope.” The CEO of Kucoin then continued with an overview of the exchange’s trust project of $ 2 billion, which was introduced five months before Token2029 in Dubai and involves getting new international licenses and compliance organizations to support international growth.
Adam Scott spoke enthusiastically about Singapore and his positive experiences that played their highest paths, as well as the reasons why he was drawn to Kucoin and accepted the position as his first worldwide brand ambassador. The PGA tour often has the Australian Pro Golf player, a former world number one known for winning the Masters tournament in 2013.
Scott’s appointment as Ambassador of Kucoin is in line with the company’s goal to change how people see the Cryptocurrency market and the exchange in general, focusing on sustainability and long-term development.
After being confirmed in the role in September 2025, Scott stated: “I believe that Cryptocurrency will play an important role in the future of finance, and I am personally interested in how it gives people all over the world.”
He claims that he “has always been fascinated by technology and how it shapes our future”, he confirmed his message on Token20249 and speculates that “Krypto gives people more freedom and empowerment than traditional financing ever could. That is why I feel linked to Kucoin.”
At the end of the Fireside conversation, BC Wong Kucoin’s new tagline, “Trust First. Trade Next.” Revealed. ” which was based on the attributes he had talked about with Adam Scott earlier.
