Brasil’s Méliuz Has taken a bold step by adding bitcoin to the company’s treasury. The fintech company, the first in the country, spent $ 28.4 million to buy 274.52 BTC at an average price of $ 103,604 each. Now its total Stash 320 BTC is worth more than $ 33 million today.
Shareholders give green light
According to reports, on May 15, investors voted at a Méliuz meeting to turn the company into one Bitcoin Treasury Corporation. A clear majority supported the plan. Israel Salmen, Méliuz’s executive chairman, confirmed the move on the social media platform X.
The company says this strategy will be central to how it is going its economy from now on.
Historical day! Our shareholders have approved a broad majority transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today we took another step forward:
Acquired 274.52 BTC for $ 28.4 million
Average price: 103 604 US $
To achieve a BTC exchange of … pic.twitter.com/Y12jlkw6n– Israel The Hymn (@israelsalmen) May 15, 2025
Focus on bitcoin per share
Méliuz plans to increase its Bitcoin holding through cash generation, smart company structures and selective use of financial tools. This already made its first purchase on March 6, 2025-45.73 BTC.
Now each share has a little more crypto options. The company wants to grow its BTC per stock number and see it as a way to handle inflation and the risks that come from swings in the Brazilian real.
Balance rewards and risks
Bitcoin can jump or sink by 20-30% in weeks. That volatility will appear straight into Méliuz’s profit and loss. A price -border could lift the share, but a sudden case can scare off cautious investors.
Méliuz says it will evacuate future purchases to avoid large market movements. Still, the accounting rules on corporate crypto in Brazil are still taking shape. All the surprises there could shake things up.
A scenic view of Brazil. Image: BHTP
Comrades follow after BTC
This does not happen in a vacuum. Daydaycook, a USA -listed company, unbuttoned 100 BTC and wants to meet 500 BTC in six months and 5,000 BTCs in three years. In Bahrain, Abraaj Restaurant Group silently dedicated 5 BTC for its books.
Even in the US, it is talked about creating a national Bitcoin reserve. Companies around the world seem to treat bitcoin not only as a trade, but as a core of their financial playlist.
In the coming months, all eyes will be on how Méliuz Weather’s Bitcoin’s ups and downs. Will the shareholders applaud a rising BTC per share? Or will they be worried if the price slides?
The answers can shape how other emerging market companies look crypt in their treasury.
Image from Unsplash, charts from TradingView
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