- User growth of Exchange exceeded 38 million users, with rapid expansion in Latam and MENA.
- Futures Market introduced 125 new assets and attracted 3 million+ traders.
- For 2025, the focus remains on security, compliance and innovation.
One year of milestones and expansion: 2024 was a transformative year for Kukoin And the wider crypto market. Despite challenges, the exchange has strengthened its commitment to security, compliance and user experience.
The trip was characterized by remarkable achievements:
- User growth: Over -over 38 million users, with rapid expansion in Latam and MENA.
- Spot Trading Surge: Meaning trade volume tripled, while Europe saw an increase of 144%.
- Record lists: Over 300 new lists, with a growth of 170% during the fourth quarter.
- Futures market expansion: introduced 125 new assets and attracted 3 million+ traders.
- Rewards Hub Engagement: Welcome 15 million new users through incentives.
- KCS Ecosystem Growth: Exceeded 2 million holders with a market value of $ 1.7 billion.
- Compliance: First global exchange registered in India’s FIU and ensures five regulatory licenses worldwide.
Industry landscapes: trends and development
Important driving forces in the 2024 crypto market included legislative progress, institutional adoption and macroeconomic changes:
- Bitcoin & Ethereum Milestones: Bitcoin hit $ 100,000 after ETF approval and the halving event. Ethereum’s Cancun upgrade secured ETF approval.
- Meme Coin Boom: The market cap exceeded $ 100 billion, powered by community -driven tokens with improved usability.
- Regulatory development: Europe advanced mica rules, while Asia saw varied enforcement – China and South Korea tightened politics, while Singapore and Hong Kong promoted innovation.
- Macroeconomic factors: The Federal Reserve’s interest rate lowers resumed investors’ confidence and market liquidation.
Strengthening security and compliance
Kucoin Advanced Security and Regulatory Adherence through:
- AML & KYC improvements: Real-time monitoring and proactive risk management.
- Bug Bounty & Encryption: Strengthened data protection in collaboration with Bugcrowd.
- Global Compliance Recognition: Registered with India’s FIU, secured five licenses and received awards from Tokeninsight.
- Explosive growth in lists and features New token lists: 300+ assets added, including 119 in Q4 alone.
- MEME COIN FOCUS: Early assumption of WIF, Sundog, Moundeng and More.
- Key assets: Strategic partnership for one, evil and Mavia.
- Gempool & Gemvote initiative: Community-driven effort with $ 1.73 billion locked.
- Pre-market trading: 40 coins listed, surpasses $ 42 million in volume with 100,000 active traders.
- Futures Trading Expansionuser Growth: 2 million new users and reaches 24 million in total.
- Trade volume transcross: 30% increase that is driven by the market moment.
- New features: Cross margin for improved capital efficiency and copying for strategic replication.
- Improved experience: Reward -driven promotions attracted 3 million+ users.
Innovations and collaborations
- Automated trading boom: 7.5 million bots created (+36% yoy), with Q4 alone saw an increase of 49%.
- AI Futures Trend Strategy: Extended cure functions for different market conditions.
- User-friendly interface: Upgraded trading with Bot website and streamlined grid bot setting.
- Kucard: Expanding Utility & Adoption Transaction Surge: The use increased by 48% during the fourth quarter.
- KCS integration: 1.7% cashback, with 97% of redemption converted to KCS.
Industry support: Apple Pay Support, Multi-Currency Transactions and Ultra-fast processing (0.7S average transaction time). - Kucoin Pay: Crypto Paymments for RetailVolutionizing Payments: Seamless trading integration for crypto transactions.
- FRICTION SHOULD: QR-Code-based payments improve simplicity and adoption.
- Reward HUB: Engagement & LoyalMass Adoption: 15 million new users working to earn opportunities.
- USDT Rewards: Over 5 million USDT distributed to 2.5 million users.
- Reference success: 300,000+ new notifications, with 65% become long -term users.
- Ventures & Labs: Fueling Innovation Strategic Investments: Supported projects such as Uxlink, Xion and Tomo.
- Incubation and partnership: backed web3labs, solana hackathon and sui singapore initiatives.
- Commitment to Customer Service Excellenceai-Driven Support: Improved efficiency and user experience through automated solutions.
- Scalable help: Optimized response times to meet global user needs.
Looking forward
For 2025, the focus remains on security, compliance and innovation. The exchange aims to expand its ecosystem, strengthening regulatory adhesion and improving the user experience to solidify Kucoin’s position as a leading global exchange.