Key dealers
- Strategy has redirected to emphasize its position as the world’s largest Bitcoin Treasury Company.
- The company focuses on integrating AI and Bitcoin as key transformative technology.
Micro Strategy has reclassified as a “strategy”, marked its development as the world’s largest Bitcoin Treasury Company while retaining his focus on AI-driven Business Intelligence Solutions.
Micro Strategy is now strategy. https://t.co/p6uvqgovnz
– Michael Saylor⚡ (@Saylor) February 5, 2025
The company revealed a new orange color scheme and logo with a stylized “B” to represent its strategic focus on Bitcoin. The reinforcement includes a new goods available through the company’s online store.
President and CEO Phong Le emphasized the company’s dual focus and found that “Bitcoin and Artificial Intelligence are in line with the two most transformative technologies from the 2000s”, strengthens the strategy’s mission to create value for shareholders and customers.
“Strategy is one of the most powerful words in human language (…) After 35 years, our new brand perfectly represents our quest for perfection,” said Michael Saylor.
The company, which began investing in Bitcoin as a Treasury Reserve supply in 2020 under Saylor’s leadership, has collected billions in Bitcoin holding and established itself as the largest business owner of the digital asset.
Strategy plans to discuss reclassification and financial results under its revenue at 17:00 EST.
Last November, Micro Strategy acquired 27,200 BTC, which increased its holding to $ 279,420, currently valued to approximately $ 23 billion, through share sales.
In June earlier, Bernstein identified micro strategy as a pioneer in bitcoin capital markets and used $ 4 billion in convertible debt to buy bitcoin and promote institutional demand.